The founding of Zhejiang Ausen Industry Co., Ltd. was approved by the Zhejiang Provincial People's Government in September 2003. It is a large-scale enterprise engaged in sofa and textile R&D, design, production and sales. The company is located in Haining, Zhejiang Province with a registered capital of CNY 150 million and has a factory area of about 100,000 m².
The company concentrates mainly in high-end smart sofas and fabrics and serves mainly for the high- and middle-end consumer markets in Europe and America. In 2011, the company created its own brand "soulfulhouse", which has been widely favored by consumers since its launch on the market.