品牌疑义：
"soulful house"是以舒适家居为特点的美国品牌。意为一个充满舒适的家，同时让心灵的情感有所寄托和承载。"舒旗美家"，为英文品牌名称的中文音译，其秉承为每一个家庭送去温馨与舒适的制作理念，让每一个中国家庭其乐融融、温情脉脉.

品牌故事：
故事发生在20世纪中叶，美国的俄勒冈州。豪斯是一位年轻出色的沙发匠。每当看着人们惬意的躺在由他打造沙发上，豪斯内心充满了自豪，给人们一张最舒适的沙发成了他不断创新的动力。他对自己的作品要求尽善尽美，近乎苛刻的要求赋予了作品灵感和生命。
舒弗儿是年轻空间装饰设计师，永不停息的在破旧立新。她固执的认为如果用于装饰的物件没有了情感，那么这个空间也不会拥有生命，就只是一所房子罢了，而不是家。
他们在小镇ROSWELL不期而遇，看似平常的相遇，却演绎了一个品牌的传奇。她静静的坐在他设计的沙发上，感悟着与自己心跳相同的律动。而他在初见的那一瞬间就已沉浸在这绝美的画面中，一切那么安静却又都充满生命的欢快与祥和。
他们相爱了，在那一刻牵手，共同设计了一系列的经典作品，开启了功能沙发的巅峰历程。经历时间的磨砺，为世上留下了soulful  house这一经典品牌。今天，souful house已经横跨大洋，来到中国，融合了东方文明的精粹，承载一段段动人的情感。

Our Brand Story:
The story was happened in the state of Oregon, middle period of 20th Century.
House was an excellent young sofa maker. He was proud of his sofa when the people reclined in it comfortably. The idea of create a most comfortable sofa become his power to keen to innovate continually. His requirement on his sofa is to be perfect, and this extremely strict requirement on quality to endow with the soul and vitality for his products.
Soulful was a young designer for room decoration , she was also keen to innovate.
In her opinion, a house can be decorated as a home only by using your heart.
Otherwise, a young is just a house, a house never for ever to be a real home.
These two youths was casually met in a U.S small town, Roswell. It is the beginning for our brand story and it is also the beginning for a famous brand. The young girl was sitting in the sofa quietly, and feeling her special heart-throb. Meantime , the boy was falling in love at his first sight of the beautiful picture in front of him.
They loved each other from that moment, and started to work together to design a range of classic function sofa in further. By experienced a long time, Soulful House developed as a famous and classic brand in the world. Soulful House will be arrived in China as well, it brings his soul and vitality from the other side of the world and it also will be jointed with the traditional China culture to play a new story for us.